Another entry from the Male Blogger Spotlight series, where I speak with other like minded male bloggers to discuss their motivations and where they see the future of the industry going. You can find the first two posts with Zoel and Ryan here.
This week I’m chatting with one of my favourite content managers and fellow Northerner, Shaun from His Habits. He is literally the expert when it comes to male grooming and shares his opinion on all kinds of different travel and lifestyle topics.
As you can see from Shaun’s Instagram, he’s nailed product photography and has a real eye for detail.
Why did you start blogging?
As a kid, I suffered from really bad eczema. It meant I had to learn about my skin and how to look after it. After finally getting my skin in order, I started working for Kiehl’s and my passion for skincare escalated. I started my blog to share that passion, and hope that if anyone has any issues or concerns with their skin, I can pass on a little bit of my own personal knowledge that will help. With that in mind, I now write about lifestyle and travel. My blog has developed into an area that houses all my habits and passions.
As a male blogger, who do you look up to in blogging world?
Thom from MANFACE. Before I even started blogging, I found his posts very inspirational. You could even say he’s one of the reasons why I started my blog in the first place. Everything he writes is informative, lets me know what I need to know, and honest.
If you blog was a film, what film would it be and why?
That’s a tough one! I’d have to say X-Men. You’re probably wondering why, so prepare for my cheesy answer. My blog didn’t start off with a clear goal – I was confused in the direction I wanted to take it. After months of practice, trial and error, I now feel like I’ve got the perfect blend of what I feel passionate about. To some extent, I guess that’s similar to the X-Men?
How do you think male blogging has changed in its infancy?
I think it’s becoming a lot more noticed. Whether that’s for the right or wrong reasons, I feel like male blogging has more of a voice now. I work on the other side of the fence so understand how brands find male bloggers such a rarity. #malebloggers might not be as big as #bblogger, but we’re getting there!
Looking at your blog; what makes you most proud, what do you look at and think ‘yeah, I did good there’?
It has to be where my blog has gotten me! I started writing because it was my passion. Slowly, that developed and I started understanding the world of content marketing. Over 1 year has passed and I’m now the Content Marketing Manager for a male grooming brand, and I wouldn’t have been able to be where I am today without my blog.
Blog posts can be really personal, where do you find your inspirations to blog?
My inspiration draws from issues with my skin as a kid. Trust me, it wasn’t nice being the kid in school with unrealistically dry skin that I just couldn’t control. I write about skincare because even if one person takes my advice or recommendations and improves their skin, I’ve done a good job.
Where do you see the future of ‘influencer marketing’ going?
The only way is up. I think influencers are definitely getting their voice heard within the industry and I think it can only get better. However, with that in mind, competition will increase too. Influencers are going to find it more difficult to stand out from the crowd. So, who knows? I think it’s just a ride we all have to go on.
If you could tell one thing to brands wanting to work with male bloggers what would it be?
Numbers aren’t everything! Brands focus so much on the number of followers a blogger has. Quite frankly, numbers mean nothing. If the content is good, relatable, and relevant, that makes a much stronger statement about you brand than a poorly written blog post by someone with 20k followers. Work with bloggers who are passionate about your brand and will provide you with content that you’d be proud to share on your own channels. I know people with 300 followers that have better engagement than accounts with 30k – take that into consideration!
You can find Shaun over on the links below: