The male blogger spotlight has taken a bit of a backseat of late. But, it’s back with even more great male bloggers spilling their thoughts on the industry and what blogging means to them. Hunt the archives for the other spotlights and interviews: just click here.
Skirmantas Petraitis, or Skirmy as he’s more formally known, from the blog Mr Salt and Pepper hails from Lithuania but now resides in London town. He writes about all things fashion, food and travel! He also gives us a look into what PR events look like for a male blogger!
Making waves in the blogging world with his cool style and quick wit Skirmy is slowly but surely becoming one to watch in the blogosphere!
Why did you start blogging?
After years of working for a digital media agency and several publications across the UK, one day I thought to myself “right, I need to create something for me, a platform that would unleash my creative spirit and add value to it”. First and foremost, I wanted to have a personal journal where I share my thoughts and experiences. I knew that I couldn’t keep this under wraps for too long.
My friends were always asking me, “where did you get this jumper you were wearing the other day” or “where’s good to go this weekend?”. So I started to take pictures of myself/places I go to and post everything on my blog. I spend my early mornings, evenings and weekends scouting for places and putting together looks for mrsaltandpepper.com . For me, it goes way beyond just a hobby, it’s my life!
As a male blogger, who do you look up to in blogging world?
Oh gosh. That’s a tough one! I’m really inspired by bloggers who don’t take themselves too seriously. A good quirk always goes a long way. I like Yummertime boys’ plea for help for their unbalanced diet and Sam Squire‘s quest to expose fakefluencers (fake influencers, get it?).
Also, I really enjoy reading StyleFADE (yeah, it’s you), I like your occasional use of gifs and your style choices. Your 2017 goals are quite similar to mine, therefore, I hope to work with you in the near future. Please say yes! *insert a super cute dog gif here*
If your blog was a film, what film would it be and why?
HA! You didn’t expect that one, did you? Well, it’s a sequel but better than the original (Mr Salt and Pepper is not my first blogging project but it’s my best work to date). Also, I’m just like Ellen Ripley – stronger than yesterday and ready to kick some arse!
How do you think male blogging has changed in its infancy?
I think male blogging just hit puberty! As someone who just recently made his blogging comeback, I didn’t get a chance to experience this growth through the years. I started blogging and managing websites when I was just 14 years old. From fan pages to forums, I was thrilled to create content and build large communities online. In 2007, I started video blogging, which REALLY established me in my home country – Lithuania. Back then, blogging was a platform for people share their thoughts and experiences. There was no such thing as brand collaborations or sponsored content. Everyone was genuinely interested in creating engaging content and building their audience… and that’s exactly what I’m trying to do here.
Looking at your blog; what makes you most proud, what do you look at and think ‘yeah, I did good there’?
Creating the “Mr. Salt and Pepper” brand and coming up with a direction for it was (and still is) my proudest moment to date. It took me months of planning and researching before I finally launched my blog. Prior to that, I spent a lot of time experimenting with my style, upgrading my photography game and establishing a consistent style across my social media profiles.
Apart from that, I feel the proudest when I open up to my readers. Quite recently, I wrote a post about my video blogging past, which I thought was a very touchy subject. I was quite embarrassed because I didn’t take any opportunities in the past. I’m not someone who has regrets in life but I would most definitely do things differently now. Anyways, once I clicked the “publish” button – I felt a huge relieve and even did my signature success dance. *fist pump* Everything happens for a reason – all you can do now is just do what you love.
Blog posts can be really personal, where do you find your inspirations to blog?
I find inspiration from the people around me. I hang out with a very diverse group of people who experience life in so many different ways. Quite often, I try to get into their shoes and see things from their point of view.
Also, living in London helps a lot. It’s a great place to discover new things and get inspired. From art exhibitions to fashions events, there’s always something cool going on. I use my blog as a guidebook for those who want to make most of living in this great city.
Where do you see the future of ‘influencer marketing’ going?
It will all go tits up… Just kidding! *feels like it’s a bit too early to throw jokes like that* But on a serious note, I see influencer marketing expand even more, with micro-influencers taking the centre stage. I believe that micro-influencers can bring much better results than the household names and that will play a huge part in marketing as a whole.
If you could tell one thing to brands wanting to work with male bloggers what would it be?
Do a little bit of research about the blogger and the content he produces. See if his style matches your brand and just go for it!
You can find Skirmy over on the links below: