Male Blogger Spotlight – Zoel Hernández

This is the first part in a series of male blogger interviews that I will be hosting weekly on the blog; the series will ask all the guys the same questions to find out what they love about blogging, which other men they look up to and also where they feel the future of influencer marketing is heading.


Male Blogger Zoel Hernández, is one of my favourite Instagrammers, he literally wrote the blog on how to make your Insta feed look incredible.


Not only does his Instagram give off sparks, his blog gives you everything you need to know about Lifestyle, Food and Travel. His style is something to be desire, a real streetwear vibe. He’s based over in Ripollet a town very close to Barcelona in Spain and at only 20 years old he’s started of with an absolute solid brand image for himself.


male blogger-Zoel-Hernandez-Instagram-blog-post


  1. Why did you start blogging?

I wanted to have a place to share what I thought about what I like, and progressively I thought I could explain more about my life too, as it could be interesting for other people. It also makes my blog much more personal I think.


  1. As a male blogger, who do you look up to in blogging world?

There are so many bloggers that I admire, but the most important one is probably Gallucks, because I think he has worked hard enough to be where he is now and because we both like more or less the same things. However, I admire too many to be able to say them all.


  1. If your blog was a film, what film would it be and why?

Any Harry Potter film because it is magical. I’m kidding, I’m the worst at this, but I honestly don’t think there is a film that could describe my blog. Probably because I try to keep it quite personal, and there isn’t any film about me YET.


  1. How do you think male blogging has changed in its infancy?

I personally think it has grown a lot recently. It was quite weird to see a man blogging a few years ago, but I feel like this has changed a lot. Even though we are still a minority in this world, we are starting to be more relevant in it.


  1. Looking at your blog; what makes you most proud, what do you look at and think ‘yeah, I did good there’?

I am very proud of the content that I upload. I think it can be very interesting to others, and I only post what I believe is high-quality content. Also, I’m doing a good job at sharing my style and what I love, and this also helps me to define who I am even better. However, I still need to improve a lot, there is always room for improvement.


  1. Blog posts can be really personal, where do you find your inspirations to blog?

I read a lot of different blogs with so many different topics, which inspires me a lot. Pinterest is also a great source of inspiration. Then I get all these ideas and create my own. There are also times in which I like to talk about a certain topic because it’s what I’ve felt during that week. It is a way to take it all out.


  1. Where do you see the future of ‘influencer marketing’ going?

Personally, I think it will grow a lot more. We’re just at the beginning of this, and we will probably see that other kinds of marketing will become a thing of the past. There may be some new incredible ways of taking part of it that we can’t even imagine. I’m definitely not an expert in this though.


  1. If you could tell one thing to brands wanting to work with male bloggers what would it be?

This could be applied to both male and female bloggers, but I would tell them to let bloggers decide more about what they will have to write about. I know brands have their goals, but sometimes the guidelines should be more flexible. Also, they should not misjudge smaller bloggers just because they have less followers, as the content that they can create may be much better that expected.


You can find Zoel over on the links below:



Instagram: @zoelhl

Twitter: @zoelhl

Facebook: @zoelhernandezblog




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